FOR IMMEDIATE RELEASE // SEATTLE, WASHINGTON – Meridian Capital LLC, a Seattle-based middle market corporate finance and M&A advisory firm is excited to announce that its client brand nutpods (Green Grass Foods, Inc.) has received growth capital from VMG Partners, a consumer-focused private equity firm that specializes in buyouts and growth capital investments.

    Meridian Capital served as the exclusive financial advisor to nutpods on the transaction. This transaction demonstrates Meridian Capital’s continued momentum in the food and beverage sector.



    Launched in 2015, nutpods is the premier brand in the non-dairy coffee creamer space with its completely unsweetened and delicious line of plant-based creamers. The category leader in both online sales and retail channel growth, nutpods has quickly become a household favorite with a passionate and loyal customer base and is sold nationwide.

    “Only two percent of private equity investment dollars go towards women owned businesses due to a multitude of reasons. Fortunately, with our brand growth and momentum, our amazing and dedicated team and guidance from Meridian Capital, we were able to close our round with the best capital partner for us: VMG Partners. We love many things about VMG: their commitment to their entrepreneurs, their experience in helping brands scale and how progressive they are as a fund. Meridian brought their knowledge and expertise and supported us every step of the way and we deeply appreciate their professionalism and partnership.”

    Madeline Haydon, Founder & CEO – nutpods
    Ernst & Young Entrepreneur of the Year Recipient 2019



    VMG works intimately with founders and leaders of branded consumer product companies, providing the resources and guidance needed to propel them to their next level of growth and value. VMG has worked closely and successfully with brands such as Babyganics, Bare Snacks, Daily Harvest, Drunk Elephant, Health Warrior, Humm Kombucha, Justin’s, KIND Healthy Snacks, Mighty Leaf Tea, Natural Balance Pet Foods, Spindrift, Sun Bum, Perfect Bar, Pirate’s Booty, Pretzel Crisps, Vega, and Waggin’ Train Pet Treats. The firm was founded in 2005 and is based in San Francisco, California.

    “Only launching four years ago, nutpods has quickly established itself as the premier brand in the plant-based coffee creamer space. Madeline, its founder, has proven to be a true pioneer in dairy-free products that resonate with consumers. Meridian Capital is proud to have represented nutpods and believes VMG will be a phenomenal partner in supporting its continued growth across new product formats and distribution channels.”

    Michael Barber, Managing Director
    Meridian Capital