Meridian Capital Advises on Sale of Kokopax to Sassy, Subsidiary of Kid Brands, Inc.

03 October 2012

Meridian Capital LLC, a founding partner of Global M&A, is pleased to announce the successful sale of Kokopax LLC to Sassy, Inc. a subsidiary of Kid Brands, Inc. (NYSE: KID). Meridian served as Kokopax’s exclusive M&A advisor on the transaction, with McCullough Hill Leary, PS serving as legal counsel.

Kokopax was founded in 2007 by Sarah Spoor who recognized the benefits of her vintage lightweight infant carrier and sought to design a more modern version combining simple functionality with attractive fabrics. Today Kokopax has a full line of infant frame carriers in addition to totes, sun hats and organic accessories.

Chuck Wilke, managing director at Meridian Capital commented on the transaction, “Meridian is pleased to have played a role in the combining of two innovative, premium branded baby care companies. It was a pleasure to work with each of these companies throughout the transaction process.”

About Sassy, Inc.

Founded in 1982, Sassy operates out of Kentwood, MI. Sassy enjoys distribution in all major trade channels, including mass market retailers, food chains, drug stores, catalogs, and independent baby and toy stores in the United States. In addition, Sassy products can be found in 29 countries worldwide. Sassy’s extensive product categories have grown to include developmental and attachable toys, infant and toddler bath and feeding products, grooming and hygiene products, teething products and room organization products.

About Kid Brands, Inc.

Kid Brands, Inc. and its subsidiaries are leaders in the design, development and distribution of infant and juvenile branded products. Its design-led products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and e-commerce retailers worldwide. The Company’s operating business is composed of four wholly-owned subsidiaries: Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the Company designs and markets branded infant and juvenile products in a number of complementary categories.