Meridian Capital advises sale of Slam Brands, Inc. to Whalen Furniture

30 April 2011

Meridian Capital LLC, a partner of Global M&A, is pleased to announce the successful sale of its client, Slam Brands, Inc. (Slam Brands or “the Company”), to Whalen Furniture Inc (Whalen). In connection with the transaction, Meridian Capital served as Slam Brands’ exclusive M&A advisor.

Founded by entrepreneur Jason Lemelson in 2001, Slam Brands is a dynamic designer and manufacturer of entertainment and gaming furniture and accessories, selling product under the Savante, LevelUp, and Avio brands. In recent years, through the introduction of its LevelUp® line, the Company has established itself as the leader in gaming storage and furniture products, gaining a presence at retailers such as Target, Wal-Mart, Costco, and Best Buy.

Whalen Furniture is one of the nation’s top manufacturers of home office, home entertainment, and children’s furniture. Based in San Diego, California, Whalen owns the Golden Oak, Bayside Furnishings, APA, and Whalen Storage brands.

Brian Murphy, Director at Meridian Capital commented on the transaction, “The Whalen acquisition provides Slam Brands with the manufacturing, capital, and marketing resources required to capitalize on the Company’s first-to-market position in gaming furniture and aggressively grow the LevelUp brand. Additionally, Slam Brands’ unique product development capabilities will immediately add value across Whalen’s existing product lines.”