Michael Barber, a Managing Director in Meridian’s Food and Beverage practice said, “The partnership with CircleUp represents a tremendous opportunity for the Green Grass Foods founders and nutpods brand, positioning the company for continued growth as plant-based and vegan alternatives steadily displace dairy products. We expect the demand for plant-based and vegan foods to continue its rapid growth trajectory and for nutpods to lead the way in the creamer category.”
CircleUp is the investment platform providing capital and resources to innovative, early-stage consumer brands. CircleUp is comprised of internally-managed funds, an investment marketplace and credit division, which are all powered by Helio, its proprietary machine learning platform that evaluates 1.2 million consumer businesses to predict future business success. Founded in 2012, CircleUp is backed by Union Square Ventures, GV, Canaan Partners, QED Advisors, Rose Parks Advisors, and former leaders of Goldman Sachs, Capital One and Stanford Endowment.
nutpods, established in 2013 by Madeline Haydon with headquarters in Bellevue Washington, is an emerging consumer brand offering a variety of plant-based, dairy-free creamers. After launching nutpods with a Kickstarter campaign in late 2013, nutpods’ 11.2oz cartons came to market in May 2015 on Amazon.com and in Seattle area retailers and has been on an upward growth trajectory ever since. In just two short years, nutpods has become the #1 best-selling alternative creamer on Amazon and is now available in over 2,500 retail locations and five e-commerce sites, including a Canadian e-tailer.